If this is not a prime mover on that sector, then I would say that it could be a death spiral.
I mean we all know that a project will be the successful if it is the first one, the unique project that started it all.
But it seems that this whole move to earn projects might be slowly saturated, of course at first glance, it might be good.
However, if you look at the competition, it's already there, so I guess it's better if you would invest on solid projects already and not to a platform that is just pure hype, IMHO.