Most people who have worked under the CRTC's regulations [Radio Stations/TV Networks] will state that even if you're staff is 100% Canadian you can still never get any benefits from "CanCON" [Canadian Content] grants.
As someone who fled Canada; I will say this Canada's Bill C-11 (An Act to amend the Broadcasting Act and to make related and consequential amendments to other Acts) is only the first step to control Canada as it does nothing to help.
Many people forget in 2013 Justin "FuckBoi" Trudeau stated
"There's a level of admiration I actually have for China. Their basic dictatorship is actually allowing them to turn their economy around on a dime."
Justin is a control freak and this is just his attempt to grab at whatever he can.