In Japan I guess according to the article, since this is very new I believe it will only be within that location until maybe other countries government decided to expand their options and embrace crypto transactions legally.
AFAIK, Japan is a crypto friendly country and having this company as their wing in the automotive industry then that means that these huge companies have no problems anymore using third parties if someone wants to pay them crypto. It's like that we're going to see this type of adoption coming from the corporations that don't accept crypto yet. It is ideal for them to protect their sales from the volatility and have the crypto converted into their currency as soon as possible when they receive the payments. Now, who's going to be the part of this history that will do this purchase of his/her Honda car through crypto -> FCF Pay?
Yeah I believe this is a choice those who wants to spend crypto on real goods and don't mind going through kyc will have to make. Because the third party partner is centralized and will definitely abide by all rules regarding kyc.
Still put crypto and btc most especially in the public eye. This will create more awareness than already existing.