Build a website for your project where potential adopters can find all the relevant informations about it. Then, launch social media and forum campaigns with clickable links following the same colour and style patterns of your project. Signature campaigns paying in BTC are more relevant than campaigns paying in stakes of your token at altcoins' section. You have to decide what you prefer: cheap advertisement in high scale hiring newbies, jr. members and so on... Or more expensive advertisement selecting only forum users with higher ranks.