I guess community can't always be a good criterion to analyse. Yes, many famous people advertised the scam, but it was just hype. But you should understand that they pay money for advertising and no one forces you to buy such coins. After all, the profit from it only for the creators, not for you. Probably the main criterion will be the development and availability of developers, which can be viewed on github.
The community is only consumed by influencers who are consumed by the hype they create, it is not impossible for the team to pay them to increase their hype on social media while the community is fanatical about shitcoin by hoping that it will increase 10x or 100x by hoping too much and usually they will be trapped by buying shitcoin.
True, shitcoin only benefits the owner of the project while you are trying to become FOMO material to immediately buy shitcoin at high prices, one more thing is that shitcoin very rarely has development on github, shitcoin usually only copies from other projects.