Also please take a look at this link:

http://bitcoinsource.net/author/bitcoinsource/

Please note the prominence of Coinbet promotions on this page.  It is fairly obvious to me there is a connection as OP alleged in the first post.  If I had to guess, Coinbet is merely a larger front to fund this business with the intent to either 'Gox' a lot of people all over again, or simply to fund the exchange.