I'm really wondering what are the important features they are missing, that would require them to release new hardware for them to implement.
Market share, lol? Like any business, they need to innovate or die. To venture a guess; I bet it's going to have a larger touchscreen than the T2, like a small smartphone form factor. A secure element that resolves Trezor's known vulnerability would be a significant upgrade all on it's own, IMO.
Subscription for seed recovery LOL
Is ledger still alive?
with this question: Ready for hassle-free crypto security?
For amateurs, it's a good pitch.
Hassle-free crypto security for me is to have a multi-sig wallet having at least two cosigner key. Save the keys in two different physical location.