Lol, who gets fooled by shill services?
Service buyers
Reviewer/social platforms
Audience
You have to take the shilling literally. Shill services are spreading false enthusiasm that is actually considered unethical by most people.
You are right, the shilling of some platform or newly launched coin/token always disturbs the analysis of an investor, especially of a newbie investor. Because most of the venture capitalists already in deal with those projects, as their work is just to throw money into the liquidity pools to build trust among other investors. And after that, they start shilling the platform.
The more hype means more discussions and more investors and the chances of rug pull are also more. The chance of manipulation of the price of some tokens also increases due to the shilling.
I was a bounty hunter here on BTT, and I saw the rise of many platforms from scratch and how they rug pulled after getting investments, either I joined those bounties or now (as I do have to keep an eye on good projects). Of course, my intentions are not with them but against such immoral work. I am not criticizing anyone here (even the OP) because to some extent it (the services) can be used for good purposes.