particularly noteworthy is the strict focus on open source.
Note that the secure element is not open source. It's just a regular secure element. Pretty funny coming from the company that spent the last 10 years saying how closed source secure elements are a security risk and secure elements are unnecessary.
It also isn't airgapped and still needs connected to the computer with a USB cable, and it also seems like you still have to enter any passphrase on the computer and not on the device itself, which remains a large security risk.
So all in all, this just looks like a rebranded Trezor One. Pretty disappointing to be honest, and still far behind other hardware wallets on the market.