Sorry but, calling it "shilling service" instead just made it worse...
For starters, "shills" is a straight up a derogatory word which is typically used to describe people faking interest or positive feedbacks about a product/service they secretly work for. So of course, if you call it "shilling service", people will associate you with that and be needlessly alarmed.
That is true, shilling word itself seems to spread a negative impression of a service that is not intended to use bots but real humans with real discussion about a project, and spreading more awareness about them. It is better to choose the words very carefully when providing these important services to your clients.
