I think the rental price depends on the location, if we have the patience to find a cheaper house to rent then we can easily get it, I once worked in an area where the rent for a place was very expensive, but I was looking for a small road that was not far away and could get it at a very low price cheaper maybe only about 30% of the market price.
Location do play a big role when it comes to rental price. Location shows how accessible, modern, safe and secured the place will be. Location also shows the places that figure tenants can easily go to like hospitals, restaurants, malls, and other places that will be nice to
conveniently have nearby. However, there are also other things to consider like the aesthetics of the place, the amenities, the other rental price of nearby places, and the maintenance fees that landlords/land ladies often need for quick repairs. I'm sure there are a lot more factors that comes with setting a rental price but I agree that if we want to find a cheaper place we can start by researching locations.