Without a doubt, having a license is very important to comply with government laws, currently governments have been very strict when it comes to combating money laundering and financing terrorism, so they have started to force casinos to have that having a license and then the license provider forces casinos to ask for KYC and in this matter of kyc another problem arises which are the cases of asking for kyc before the customer makes the deposit or after they make the deposit, and when the casino chooses not to require kyc before deposit, but at the time of withdrawal what happens is that customers get it right and win a lot of money and at the time of withdrawal the casino asks for kyc and accuses the customer of having too many accounts

so I hope that when you are licensed, you put a TOS that is more beneficial to your customers, in case you choose to say that they will only ask for KYC in cases of suspicious activities, then you need to detail in your TOS things that you consider to be suspicious activities, because once any customer is accused of being involved in some suspicious activity, then you will only need to show him proof and the point in your casino's TOS that he broke is the punishment that will be applied. I believe that with this your casino would be one of the few transparent and honest casinos in this market

about signature campaigns or advertising here on the forum to promote your casino, I think you have to look at this issue very carefully, because even if you run a signature campaign, if your casino doesn't have things that attract people, then run a signature  campaign may not bring you customers, in my opinion you should first ask people what they would like to see in your casino and then implement those things and run a signature campaign