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Dennis is a good troll, and logan is one of the influencers who love attention. Especially in marketing his prime, that's why he chose DD instance other fighters and indeed DD brought a massive impression on twitter around 30-50 Billion. The match between DD & Logan are the second match, the main event should KSI vs Tommy but due the troll backfired him. It's bring the event of his match to main-event most people waiting to see instance of KSI vs Tommy.
Did not know that DD is such a big troll that he is able to pump whole event. For me he was just one of the Conor McGregors retinue. Despite past achievements in bjj, DD is nobody. Instead of DD, Logan could have taken a comedian some retired UFC guy (whooops, that is Jake Paul tactics) or much bigger internet troll and fight him. The effect would be greater.