Since the early days of launch, Zcash had a market price well above $2k per coin. Popularity/hype faded away and now it's sitting in the "double digits". With many improvements made on the network lately (like removing the need for a trusted setup, among others), ZEC should've been among the top ranks in market cap by now.

What happened? Do you think Zcash's downfall had to do anything with being a privacy coin? Or is it something else? Do you believe there's still hope for the project? Your input would be greatly appreciated. Thank you very much.