Lol. Roblox is mostly for kids. Are they just trying to promote crypto and especially their coin to the young generation.
That's part of it I guess. I mean almost every business targets the younger generation anyway. They may not have the financial capability yet but they have their tricks to convince the adults to pay for their fun and leisure.
I got curious to the age distribution so I tried searching and here's what came up:
https://backlinko.com/roblox-usersData is from 2020
25% - Under 9
29% - 9-12
13% - 13-16
16% - 17-24
14% - 25+
Their 2022 annual report says average daily active users is 56 million so that would translate to roughly 7.8 million for players aged 25 years and above assuming the distribution didn't change much since 2020. It's about 16.8 million if you include the 17-24 range. That's not a bad number to promote crypto right?