I am not a campaign manager and neither have I promoted any project in the forum. I was just considering the best method to promote any project in future as far as BTT is concerned. If I have fund to choose either of the below methods to promote my project, which should I choose;
- Signature Campaign
- Review Campaign
Personally, I feel that review campaign brings more results to the project owners because the participants of the review campaign will surely use the project and there is the possibility than more than 30% of the campaign participants will continue to use the project if it is a good project.
Whereas, we can say that upto 5% of signature campaign participants doesn't use the project they promote.
This is not an effort to undermine signature campaign because it may have a better influence than review campaign outside the forum.
I am not so certain about this, I will like to hear from project owners and campaign managers like Royse777 who often launch review campaigns.
Reviews bring results in a long-term, signature campaign immediate results, both have positive outcome on their brand
Since Bitcointalk has a high page rank and with high level of authority on many keywords the reviews will show up on the internet based on the keywords used by the campaign and this is good for the overall reputation of the project getting reviews posted here on Bitcointalk this will have a positive long term results.
Before the implementation of Google Panda and Penguin, blogs were getting paid for just reviewing products related to their niche I remember one blog getting as high as $500 for their reviews, this is why WordPress has become so popular back then.
In the signature campaign, the internet brings people to Bitcointalk based on their queries related to their searches, and from their visit, people will see these banners, and that visibility could result in traffic but once the signature ends the traffic flow stops.
Both have a good effect but they differ in the results they bring, it's good for a platform to have both.