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There have been a lot of discussions about this, but I still wonder if you attract a lot of people (or a new audience) with posting these giveaways on Twitter/Telegram? They are dominated by bots and you need to be extremely quick and lucky to win a small prize. You will get views as everybody loves free stuff but I doubt it is really effective.
Certainly, despite the presence of numerous bots aiming for promo codes, this marketing approach can still generate a "buzz" and excitement, which are essential for reaching new audiences. Additionally, to the best of my knowledge, casinos can target specific demographics that align with their preferences. Is this feature available on Twitter?
Since there are a lot of bots active on Twitter or telegram, does this mean that we should not use these big platforms for our promotions? This is not the right approach. Marketing on these platforms can bring new gamblers to the site and it is worth having a presence on those platforms.
When announcing giveaways there, the sites can take measures that the bot participation becomes minimized. There can be a number of steps taken which will involve human interaction, in order to avail of the bonuses. If a gambling site, such as Roobet has enough budget, should not leave any platform untouched and have its promotions on every social media platform.
They can still use that platforms and I know that Roobet already know the existence of such bots on these media sites that's why they put some rules so their promotions will not be taken advantage by the people who run those tools and legitimate users can enjoy what they have launched there.
So with that there's really nothing to worry about since the legitimate people who participate on their promotion will be called as a winner since roobet might do some verification to figure out if the winner is following their rule set or even to know if they are real users who truly gamble on their casino.