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There have been a lot of discussions about this, but I still wonder if you attract a lot of people (or a new audience) with posting these giveaways on Twitter/Telegram? They are dominated by bots and you need to be extremely quick and lucky to win a small prize. You will get views as everybody loves free stuff but I doubt it is really effective.
Certainly, despite the presence of numerous bots aiming for promo codes, this marketing approach can still generate a "buzz" and excitement, which are essential for reaching new audiences. Additionally, to the best of my knowledge, casinos can target specific demographics that align with their preferences. Is this feature available on Twitter?
Since there are a lot of bots active on Twitter or telegram, does this mean that we should not use these big platforms for our promotions? This is not the right approach. Marketing on these platforms can bring new gamblers to the site and it is worth having a presence on those platforms.
When announcing giveaways there, the sites can take measures that the bot participation becomes minimized. There can be a number of steps taken which will involve human interaction, in order to avail of the bonuses. If a gambling site, such as Roobet has enough budget, should not leave any platform untouched and have its promotions on every social media platform.
You are right that all businesses need to promote themself via various ways, especially the big platforms but it just sad that such a platforms are filled with bots and double accounts. While the community on Bitcointalk is a lot smaller, it has a more focused population on gambling also. Quality over quantity in my eyes.