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It's a free market and nobody should be forcing anyone to be where they don't want to be. Loyalty can't be forced upon you, otherwise it's not real loyalty. It's based on fear and uncertainty. You choose who or what you want to be loyal to because it's not a requirement that someone should make you respect.
It's more related to the better signature payments than the Loyalty itself. When anyone gets selected in a campaign, which pays more than the current one, the people will usually switch the campaigns. There may be few so called "Loyal" to the company who will not switch but do you think that the company they are promoting with always remain loyal to them?
We sometimes see that the company downsizes the signature participants and sometimes if a more trusted member applies to a campaign, the company may not take time to replace those "Loyal" participants.
To be straightforward, just like the company wants the best participants in the campaign, it is the right of the Signature participants to keep finding the best campaign for themselves too.