How do institutional investors store and protect their Bitcoin assets?
Institutional investors, such as hedge funds and corporations, have different ways of storing and protecting their Bitcoin assets than typical user wallets.
Based on articles shared under the OP most of them institutional investors choose a place to store crypto in the most places that are not a recommendation, for me it is not a safe choice even though it is a centralized exchange, it is likely to get a guarantee fee when hacking occurs.
In the article, Binance research shows a graph that refers to the survey results of 76 respondents.
Of the 4 storage of funds, the highest graph is in the exchange.

My knowledge is still lacking, but choosing to save in famous exchanges like binance is only easy, actually very dangerous.