I'll misquote Greg Carlin "Think of how brainwashed the average person is, and then realise that half the population are more brainwashed than that."

If that half of the population got a text message letting them know they could watch themselves being auctioned online, they'd be over the moon if they fetched a higher price than the guy (or gal) before or after. 

They'd be texting their mates to let them know their good news.

After that they'd be only too happy to have their number tattooed across their forehead, and demand the the Government provide the service for cheap.