We will localize our site in the near future.
You don't have to localize the site because it is already localized so you only need to make the site general for everyone to participate. As it is, it is only the local language users can participate because people like us do not understand anything there. And the thread is in general board. If I were you, I won't wait for any near future but I would have add the general language right now. Just the language and nothing more for now. Then later you can add more features to it.
My dear friend, these are the costs of translation from Russian into another language, new localizations will be ready today.
Ok, so most likely we will have to wait then how is the website in English. And as you can see, everyone is very excited to see your gambling platform. Because gamblers here wanted to test new and see how it goes for them. So it's very important that you have at least English because almost everyone here speaks that.
Again, as others said, might be good if you will hire someone to promote your new site hear for greater audience. Yahoo62278 already show his interest on handling your marketing here through signature campaigns as it is one of the best promotions that you can get in this community.