KNC datacenter is mammoth. They got some strategy , first mine the shit out of miners and then send those miners to the customers for which they paid months in advance .
For what it´s worth they are planning on selling this as cloudhashing power, but first need to build their farm big enough to offer everyone of their Neptune customers compensation for any late delivery.
Without a doubt these petahashes are hugely profitable, but my guestimation is they are only at 50% deployment yet, as their facility supports 10MW power draw and they are only at a bit over 5MW right now XD
So yeah... atleast every Neptune customer is entitled to a refund if he spots cheaper hashpower anywhere...
Cloudhashing per se is actually quite a good idea, as it lowers the entry level for miners to become involved with mining and bitcoin.
This will eventually lower prices for cloudmining.
I guess what i´m trying to say is, that maybe in the end everyone can get a bit of their datacenter and feel good about it. At this point is it sadly just a symbol of KNC´s greed.