With the rise in the usage of AI, it's definitely not a surprise to see it being used as a tool to scam people and make life easier for scammers. It's important to know that if you have something to be gotten for free, it should be within reason or else it's a scam. It is harder to prove now but it's still at the user's discretion.
If it's too good to be true, it is. That can be a guideline for everyone. It's important to let others know that rule.
I think so, the problem with these scams is that they are based on the law of large numbers: they only need a small percentage of unwary people to take the bait for it to be profitable. And there are always those who are clueless, greedy, etc., and fall for the scam. Logically, scammers are now using AI leverage, taking advantage of the technological tools at their disposal to achieve greater success, so you need to be more aware than ever.