Ballon d'Or is no longer something you win; it's something you're given. It's not a reliable measure of football performance anymore. If we're comparing achievements like the World Cup (Messi) and the treble (Haaland), then shouldn't Alvarez win the Ballon d'Or since he's won both?
FYI, this award isn't decided by a committee. It's determined by votes from 100 journalists representing various nations. Each journalist has one vote.
That's why Messi won, he has a big name, so people will close their eyes with the other nominations and choose the popular player. You're wrong if you say football performance isn't a measure to win Ballon d'Or, FIFA itself already mentioned it their rules.
According to its Rules of Allocation, FIFA bestows the award "according to on-field performance and overall behaviour on and off the pitch."
Haaland fill this two categories, he's very good in the field and he respect to everyone.
While the another guy who won the Ballon d'Or is only score by penalty kick where everyone can do that and he taunted Netherlands back because he was angry, there's no good behavior.
