quite funnily enough i've seen a share of people who are investing in meme coin, their first impression of these meme coin that appear after doge coin and that make them interested to invest is due to the fact that they are intrigued by many of these meme coin motto about being the next doge coin and reaching the same valuation and market capitalization of doge coin.
Meme coins are up and down coins. These can be called as leverage tokens. Traders use them to day trade. Meme coins are not suitable to hold for a long time unless you are aware that you can lose the entire amount. I know a lot of people who bought shitcoins that appears in exchanges even in coinmarketcap and then they lose the entire amount after a couple of weeks.