There are people who create altcoins and give them value based on there product the market. There are altcoins that are attributed to dogs, for the purchase of dogs, their food, care and donations just like we have doge coin and other coins too in the market that are attributed to dog and there wellbeing. It is very important for us to know the kind of altcoin we want to create and the problems it is meant to solve in the physical world. You can create your own coin and give it some qualities attached to cosmetics so your customers can use your coin to buy cosmetics from different dealers.