Ballon d'Or is no longer something you win; it's something you're given. It's not a reliable measure of football performance anymore. If we're comparing achievements like the World Cup (Messi) and the treble (Haaland), then shouldn't Alvarez win the Ballon d'Or since he's won both?
FYI, this award isn't decided by a committee. It's determined by votes from 100 journalists representing various nations. Each journalist has one vote.
The Ballon D'or certainly isn't fair given that people have to vote. Yes, I know Messi was great at the world cup and definitely did his best and won however, Haaland was also phenomenal last season. He was by far the best player but if the World Cup is the determining factor than I guess Messi deserved it otherwise it should have gone to Haaland given his man city performance last season.
When asked of who should win the Ballon D'or this year, Pep Guardiola said he had a great affection for the both players who cake first and second to win the award. He went on to say Messi had a fantastic world cup competition and should have it. Messi was also grateful he was crowned winner still he knew Haaland was better than him from his final speech given on stage.
Most people believe that Haaland should have gotten it and he should. He will do better this season having Pep Guardiola as his guide is a good opportunity he should be considered lucky to win it.