Ballon d'Or is no longer something you win; it's something you're given. It's not a reliable measure of football performance anymore. If we're comparing achievements like the World Cup (Messi) and the treble (Haaland), then shouldn't Alvarez win the Ballon d'Or since he's won both?
FYI, this award isn't decided by a committee. It's determined by votes from 100 journalists representing various nations. Each journalist has one vote.
The Ballon D'or certainly isn't fair given that people have to vote. Yes, I know Messi was great at the world cup and definitely did his best and won however, Haaland was also phenomenal last season. He was by far the best player but if the World Cup is the determining factor than I guess Messi deserved it otherwise it should have gone to Haaland given his man city performance last season.
Honestly, there have been confusion over the determining factor to win the Ballon D'or. We still don’t know what a player has to win to be able to win this award. Today, a player’s performance in the World Cup can get you this award. Tomorrow, you play well at club level and you get crowned the Ballon D' or. There are so many uncertainties around this award and with time, the award will become irrelevant if this continues. A lot of football fans believes Haaland should have won this award because he had a better season than everyone else. Talking about his achievements, he won the UCL, EPL, FA Cup and has broken goal scoring records in the process. It’s unfair that Messi wining the World Cup alone gave him this award.