Actually it's hard to believe that a meme coin will be listed in some reputed exchanges. So, I stopped buying these meme tokens/coins a long time ago. If I get something for free, I still get confused that should I add another smart contract address or shouldn't I? Because I don't know if this is another scam token.
This is not the first time that they have listed a meme coin. There are Doge, Shiba, Pepe and others that are being traded on Binance. This is the first time they are using their launchpad to release a meme coin. I don't see any harm in doing it as their are a lot of people investing in meme coins. Most projects that have been launched using the Binance launchpad have been a disaster. I expect the same outcome for 9gag.