It's a reliable service. When you know there's no KYC it's another bonus reason to test out using small swaps. If ppl like the service they'll become regular users when they need swaps.
Yes, no kyc, they also don't log ip addresses, no cooperation with LE, newbie-friendly and eXch also has its own liquidity, like i said in my review on this service some weeks ago: if the coins you want to swap is supported by this instant exchange, there is no reason why you should not use them. I hope eXch grows faster and gets to the knowledge of bitcoiners who want to preserve their privacy, because this is one of the tools or services they should use frequently for that purpose.