Because they are new to trying marketing here using a signature campaign, I believe if they do it at the same time as launching the website, they will get more new customers as same as today. But, I think It was also difficult at that time (2014) because massive centralization exchange just expanded. Their challenges will be much greater than today because the people just know if want to exchange cryptocurrency using the traditional exchange (centralization) only.

The decentralization exchange today is very appropriate because many people have been disappointed using centralization exchange because the account frozen, the money was taken away by the owner, and KYC data leak.

The eXch has priority for privacy, the User addresses cannot be tracked easily, this fits perfectly at the moment because that's what the user wants.