Campaign managers want to give better exposure to the brand they are working for. Sometimes negative promotion gives better exposure than positive promotion does. Let's say BenCodie is opposing the gambling and casinos and believes it's unethical while he wearing the signature. Which is the reason for creating a conflict or let's say a discussion regarding his point of view. Now the company he promoting is getting more views from his signature as people are paying attention to him. He might have negative thoughts about gambling, but the viewers do not. The company gets the benefit because its main benefit is to get as many views as possible. If his negative point of view gives them more views, they may like to take it. But it's also true that negative promotions do not work all the time. I am pretty sure that the campaign managers are aware of his posts and his point of view. But the point is, BenCodie is not a spammer! He has been constructive with his posts and tried to write in detail about his point of view even though it's kinda controversial.