Actually it is a marketing too surely Binance will benefit from the listing of it on the 3rd. Yes only got big numbers of bnb will take advantage of the farming due to limited supply it is 2% but the 25% of the airdrop will likely be much bettet but since its swarming with farmers it eventually go low unless what you said happened like eliminate farmers or bots.
I was quite startled to see the official accounts of the project receive many followers so quickly, although according to the news I understood about the project, many people were also confused about the distribution of tokens during the upcoming time. Although I'm not sure what specific criteria the developers have, it is known that the people behind the project do not like spam, and they are also very careful in the process of filtering bots.
And I also just made a topic to talk more clearly about the airdrop related to this project:
Memeland Airdrop