First I thought it was some kind of joke, but than I received confirmation from several source, and I see some preview images.
Design-wise, it reminded me of the Bitcoin Bolt Ring, and even if it comes with a lot of features, I think it'd suffer the same fate as the one I mentioned earlier
[e.g. little to no success].
First thing on my mind was about sizing, because you can't have universal one-size-fits-all, fir different fingers.
They'd probably offer it in two/three sizes.