As long as they release something new and brand it with RLB or some sort then I guess most people will pick up that 'hype' though. Yeah you read that right, There are alot of project arounds that have decent growth and development but there isnt a lot of hype surrounding it
But the thing is how you maintain that hype so it doesn't seems like a rug project that created pump and dump scheme and after that token just lost its value.But Rollbit team is putting lot of efforts with new developments keeping the hype for RLB which is why we see it reaching ATH and growth chances are there for it.