Social media is the new revolution in digital marketing. Even a normal person can influence marketing because social media platforms like YouTube, Instagram, etc. give them power or influence over the marketing process. They are called influencers; they influence their followers not only by what they're doing but also by what they are advertising. It's mostly benefited by small companies, new ventures, etc. Because they can advertise their products at a lower cost, they reach millions of targeted people. Because they can select the influencer based on the product they are selling, both companies and the targeted audience benefit from this, and it creates good employment opportunities.