All depends on 1) demand and 2) whether or not the big whales will keep off it or mine it to crap before it can ever gain any momentum. I put my bet on the latter, but I am still mining anyways. better to get in now than later.
I believe that the max number of coins is not correct, or maybe it is , but it takes 50 years to get to this number...
Their site does say 100 BILLION coins. But with the dafuq rewards, who knows...at least that's different from all the others. Gives everyone a more equal chance IMHO.