It doesn't matter which time ppl buy it's going to be a risk. I can't say $35k is a bargain because we don't know if bitcoin's going to fall to below $30k again. It it's price goes above $100k we'll be smiling but if it's going to fall we'll learn a lesson in FOMO.
Bitcoin is still absolutely a buy even at this current price. We're a few months away from the halving and we never knew how high bitcoin can reach again.
Agreed that there are many people who did not take advantage of buying bitcoin when it was still under $20k or $30k and they started buying when they saw the bitcoin price increase to $35k or $37k as it is now. But there are also people who are still accumulating btc every month, so $35k is still a good price to buy and they are also not Fomo. Not to mention those new to the market who do not have the opportunity to buy bitcoin at a lower price, this is the right price for them to buy. Therefore, it cannot be said that if the price of bitcoin falls, everyone has to pay the price, not everyone who buys at this price is FoMo.