It doesn't matter which time ppl buy it's going to be a risk. I can't say $35k is a bargain because we don't know if bitcoin's going to fall to below $30k again. It it's price goes above $100k we'll be smiling but if it's going to fall we'll learn a lesson in FOMO.
Based on the history of Bitcoin so far, it has 4-year cycles where it stays down for about 2 years or so and in the next 2 years, the market tends to go up and finally reach a position that will be the U-turn point for it, just like what happened in 2021 when Bitcoin marked it's all-time high at $69k and then started dropping from there. Now, after 2 years, the price has started recovering, and the next couple of years are expected to be positive for the market.
That is the reason why people expect that Bitcoin is going to go up from this point, and that movement tends to speed up after the halving event, which is to occur in April 2024 estimated based on the block mining interval, once that happens, the market will most probably gain more momentum and the movement after that will determine how high it can go.