I'm definitely, or still, thinking about diversification. But in business or the kind of entrepreneur I'm made of, the goal is mainly to arrange or organize everything possible for the growth of my business.
If your business can make more money than invest in Bitcoin, why forcing yourself to invest in Bitcoin?
As long as you still have an idea or making your business bigger, there's nothing wrong to re-invest into your business. Invest is when you have idle money, but you don't know or have any time to generate more money.