I often read people saying they want to earn enough money so they don't have to look at price tag of product. Imo, even if you are rich you wouldn't want to spend money on things that are not worthy of price being paid.
That mindset by the people you read shows a wrong approach, the one a person focused on consuming would show. If I was rich, I wouldn't want to spend more than what is good, independently on being worth the price asked or not. Just look at how calm and happy are minimalists. I don't mean to get to such an extreme, but to a balance between that and the other one, more obvious, followed by the majority.
Most people think: if I was rich I would buy... but only a few think: of I was rich, how happily would I live being financially free, and how many people would I be able to make happy too...