What is Binance getting from listing a BRC-20 pseudo-token? Oh yeah, trading fees.
They
are tokens. "Colored coins" are/were
considered tokens, and nobody has a problem with the nomenclature as applied to them. This is essentially what ordinals are.
I added "pseudo-" because unlike BRC-20, the ones on other networks such as ETH, BSC are actually being used for practical things. Not just as a price ticker.