I often read people saying they want to earn enough money so they don't have to look at price tag of product. Imo, even if you are rich you wouldn't want to spend money on things that are not worthy of price being paid.
You wanna look at product and then it's price, if it's worthy of price, you purchase the product.
If you are still looking at price tag then you are not wealthy. Wealthy people literally don't do shopping on their own because they have people assigned to do this jobs so it is not possible for them to look at price tag. All the prominent people from all works of life don't usually engage in this type of things. Their only interest is to see whatever they required available. What products is worthy of buying is someone's else headache.