Some review sites almost give bad reviews about 1xbit and the cheating they do can also be detected by manipulating reviews, that's why whatever they do outside the forum will definitely fail, it's just that their advertisements are still installed on several big crypto sites, even so I I'm sure the average crypto user already recognizes this site as a fraud site, especially as this forum has also been flagged.
I don't know if this is true but most websites don't really have any controls on what ads are going to show up in their websites and the ad space that they've allocated and with the persistent marketing tactic of 1xbit and not relenting from all the people that they've stolen from, they're still existing as a supposed legitimate gambling site, it seems to be that they've got a huge backing or funding to be able to do all of that marketing. Regarding recognition, unless they're frequenting this forum during the times when 1xbit was actively promoting their scam website, I doubt that a lot of people are going to recognize them now, they've quitely faded into our memory for a while now.
Whatever method 1xbit uses by using a new brand and a new business, people will still know they are the same business, which is why 1xbit might be a little frustrated, especially if they appear again like in the past where they tried another campaign on this forum. However, they will still be marked as scam sites and people will stay away from them.
The brand of being a scam website will never go away, it's never going anywhere so in my opinion, they're going to be having a hard time atoning and trying to prove themselves to the community, I believe in redemption so I hope that that's the path that 1xbit will take on, hopefully many of us will be proven wrong that they're just good for it on the early stages and won't commit until forgiven. Man, it's hard to run a gambling website that was supposed to be dead with all the scam allegations and accusations that turned out to be true.