BlackRock CEO Larry Fink has expressed complete support for bitcoin, stating that it is an "international asset" that can be used as a hedge against inflation and currency devaluation. This is an important development because BlackRock is the world's largest asset manager, and its clients could potentially invest billions of dollars in bitcoin if the bitcoin ETF is approved. This will surely lead to a huge 
increase in the price of bitcoin.
increase in the price of bitcoin.All these are their own marketing strategy rather that is aimed to target on their potential investors to develope more interest on bitcoin spot ETF should in case it is approved, what he's saying is not to advertise bitcoin, but to promote his own business and clients patronage towards what they are offering as services, they know how valuable bitcoin could be and using it's market price for their spot ETF is going to make a push for them in their business, so don't be decieved, he's rather helping himself and not bitcoin when he does such thing to catch the media attention.