They are not the one personally buying it but rather those participants that want to get profit by sacrificing the trust score of the account that they purchased in exchange for the weekly payment for signature campaign.
There’s nothing for them to gain on buying account themselves and do posting one by one while they can just paid participants by regular rate for the campaign.
I disagree. Some of their accounts were definitely bought by them and given to their employees who would advertise for them in return for salaries on a regular basis and there's a good amount of evidence to prove that.
1xbit have the resources to execute such elaborate plans though they clearly failed pretty badly within this forum.
This is my first time of hearing that a company or project owners will buy accounts and give to participants in order to promote their projects. I think this is a bit tedious and even ridiculous to do. What the project owners need do is simply to display amount they will pay weekly and be able to pay it. You will see countless accounts willing to promote such projects. Going to the extent of buying accounts for participants is what I don't think 1xbit did.
If you check the opening thread of 1xbit, you will understand that offered upto $30 for member rank while legendary rank was seeing upto $150. This was huge to the extent that people sacrificed their accounts for the token.