Certainly, data collection via e-mail is quite non-transparent. I won't be surprised if some anonymous people start appearing, confirming how they got a refund from Betnomi. But the ultimate motive for everything that comes from there is still unclear.
Sounds like the plan, remember the Livecoin chaos where random newbie accounts started registering in the forum and immediately posting in the Livecoin thread allegedly confirming that they had received 50% of the payments with random TX ID and then all of a sudden disappeared? 