What's positive about this HW is that the hardware and software are open source (so they claim on the official website), and that's certainly a good thing for anyone who doesn't want any surprises and some hidden features. What is most important for every HW is that it can create a seed in an offline environment, and that it can protect the user from clipboard malware in such a way that every user can always compare the addresses on the HW with the one in the user interface.

What every user needs to pay the most attention to is actually the backup, which means that it is saved safely (not online or on a PC/smartphone), and preferably in more than one copy if possible in at least two different locations.