Social media influencers don't always help though and I never saw any major influencer promoting them in recent times though I did see some promoting 1xbet which is a completely different site in comparison.
I disagree with you in this case because social media influencers are very helpful for such sites and I believe that most of the players they get on their platform only because of those social media influencers. If they were a legit platform then surely they would get so many players from this forum but as we all know their shady ways and that's why no good member of the forum is going to promote their site at least on this forum.
The social media influencers have huge following of players and those players just follow the social media influencers without any hesitation, and whatever the social media influencers promote to their followers will be a huge marketing thing for such sites. I don't know much about that Ixbet's promotion via social media influencers but I have seen many social media influencers promoting 1xbit and I believe that they have got huge sums of money for such promotions.